Beginning in 2001, the event was shifted to take place ahead of the Christmas holiday season. The first few shows in the 1990s were held in the days preceding Valentine's Day, linking the brand to the holiday's romantic theme. With dozens of the world's top fashion models selected to perform in it each year, the fashion show attracted celebrities and entertainers, and regularly featured special performers and acts.Īmerican network television broadcast the Victoria's Secret Fashion Show during prime time. The fashion show, at its peak viewership in 2001, had millions tuning in to watch and was known to be a lavish event with elaborate costumed lingerie, music by leading entertainers, and set design with changing themes. The fashion show was cancelled in 2019, the same year its organizer, Edward Razek, resigned under public pressure.
Models under contract to the company, known as Victoria's Secret Angels, were key participants at the event. From 1995 to 2018, Victoria's Secret used the show to market its goods in high-profile settings. The Victoria's Secret Fashion Show was an annual promotional event sponsored by and featuring Victoria's Secret, a brand of lingerie.
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